Factor Factor Description Weight Present Location Newbury Hyde Park 1 Average community income 0.35 2 Community growth potential 0.15 3 Availability of public transportation 0.20 4 Labor availability, attitude, and cost 0.30 3 2 3 2 35 20 25 75 33 28 55 55 25 75 65 50 50 55

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
icon
Related questions
Question
Factor Factor Description
Weight
Present Location Newbury
Hyde Park
1
Average community income
0.35
2
Community growth potential
0.15
3
Availability of public transportation
0.20
4
Labor availability, attitude, and cost
0.30
3 2 3 2
35
20
25
75
33 28
55
55
25
75
65
50
50
55
Transcribed Image Text:Factor Factor Description Weight Present Location Newbury Hyde Park 1 Average community income 0.35 2 Community growth potential 0.15 3 Availability of public transportation 0.20 4 Labor availability, attitude, and cost 0.30 3 2 3 2 35 20 25 75 33 28 55 55 25 75 65 50 50 55
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing
Principles of Management
Principles of Management
Management
ISBN:
9780998625768
Author:
OpenStax
Publisher:
OpenStax College
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
MARKETING 2018
MARKETING 2018
Marketing
ISBN:
9780357033753
Author:
Pride
Publisher:
CENGAGE L
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Understanding Management (MindTap Course List)
Understanding Management (MindTap Course List)
Management
ISBN:
9781305502215
Author:
Richard L. Daft, Dorothy Marcic
Publisher:
Cengage Learning