Factor Factor Description Weight Present Location Newbury Hyde Park 1 Average community income 0.35 2 Community growth potential 0.15 3 Availability of public transportation 0.20 4 Labor availability, attitude, and cost 0.30 3 2 3 2 35 20 25 75 33 28 55 55 25 75 65 50 50 55
Factor Factor Description Weight Present Location Newbury Hyde Park 1 Average community income 0.35 2 Community growth potential 0.15 3 Availability of public transportation 0.20 4 Labor availability, attitude, and cost 0.30 3 2 3 2 35 20 25 75 33 28 55 55 25 75 65 50 50 55
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Transcribed Image Text:Factor Factor Description
Weight
Present Location Newbury
Hyde Park
1
Average community income
0.35
2
Community growth potential
0.15
3
Availability of public transportation
0.20
4
Labor availability, attitude, and cost
0.30
3 2 3 2
35
20
25
75
33 28
55
55
25
75
65
50
50
55
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