1) Read “Walmart Focuses on its Supply Chain” (page 670 in the text) and answer the following questions: a) What improvements has Walmart made to its supply chain system? b) What competitive advantages might Walmart have over Amazon? 2) View the YouTube video How the Mumbai Dabbawalas Work? (3.16 minutes, Ctrl + Click on the link, there are also many longer video clips available on the Internet) and answer the following questions: https://www.youtube.com/watch?v=KDD32skx-zM a) How do the Mumbai Dabbawalas achieve their high service performance? What factors facilitate the success of their distribution network? b) If you want to “modernize” the dabbawalla distribution network, what changes (and why) will you make to the system? a) Retail outlets that do not have an internet presence often complain that consumers come in to “kick the tires,” but then buy online from a competitor. Can you suggest some ways outlets can overcome this challenge? b) Some customers of internet businesses can avoid paying state sales taxes on purchases if the internet businesses don’t have a physical presence in their state. However, more states are enacting laws to collect taxes. What impact might these new laws have on the clicks, bricks, or both choices?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 4SC

See similar textbooks

Related questions

Question

1) Read “Walmart Focuses on its Supply Chain” (page 670 in the text) and answer the following questions:

a) What improvements has Walmart made to its supply chain system?

b) What competitive advantages might Walmart have over Amazon?

2) View the YouTube video How the Mumbai Dabbawalas Work? (3.16 minutes, Ctrl + Click on the link, there are also many longer video clips available on the Internet) and answer the following questions: https://www.youtube.com/watch?v=KDD32skx-zM

a) How do the Mumbai Dabbawalas achieve their high service performance? What factors facilitate the success of their distribution network?

b) If you want to “modernize” the dabbawalla distribution network, what changes (and why) will you make to the system?

a) Retail outlets that do not have an internet presence often complain that consumers come in to “kick the tires,” but then buy online from a competitor. Can you suggest some ways outlets can overcome this challenge?

b) Some customers of internet businesses can avoid paying state sales taxes on purchases if the internet businesses don’t have a physical presence in their state. However, more states are enacting laws to collect taxes. What impact might these new laws have on the clicks, bricks, or both choices?

Expert Solution