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Business has moved quickly from bricks and mortar to clicks and bricks; broadcasting now includes interacting, and live streaming has become a universal service. To explore these ideas, you need only use them through your connected devices. One of the most significant challenges facing retailers today is orchestrating a seamless consumer experience across multiple channels, such as online, in-store, and hybrid models.  What technologies can reinvent the supply chain for our current business environment?

Business has moved quickly from bricks and mortar to clicks and bricks; broadcasting now includes interacting, and live streaming has become a universal service. To explore these ideas, you need only use them through your connected devices. One of the most significant challenges facing retailers today is orchestrating a seamless consumer experience across multiple channels, such as online, in-store, and hybrid models.  What technologies can reinvent the supply chain for our current business environment?

Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.5: Factors That Influence E-commerce Success
Problem 1LO
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Business has moved quickly from bricks and mortar to clicks and bricks; broadcasting now includes interacting, and live streaming has become a universal service.

To explore these ideas, you need only use them through your connected devices. One of the most significant challenges facing retailers today is orchestrating a seamless consumer experience across multiple channels, such as online, in-store, and hybrid models. 

What technologies can reinvent the supply chain for our current business environment?

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