Monitoring agent Personal agent Marcelo examines a weekly report warning of potential manufacturing defects as indicated by problems discussed during recorded customer service calls. Information agent Marta schedules early maintenance on one of her company's tour buses in response to alerts indicating the bus is Data- mining agent operating at higher than normal engine temperatures. Yondela pulls up a list of trending news topics to determine which articles to highlight on her newspaper's Website. Krishna opens an app on his phone and tells the app to schedule his haircut appointment for early next week.

Monitoring agent Personal agent Marcelo examines a weekly report warning of potential manufacturing defects as indicated by problems discussed during recorded customer service calls. Information agent Marta schedules early maintenance on one of her company's tour buses in response to alerts indicating the bus is Data- mining agent operating at higher than normal engine temperatures. Yondela pulls up a list of trending news topics to determine which articles to highlight on her newspaper's Website. Krishna opens an app on his phone and tells the app to schedule his haircut appointment for early next week.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter10: Marketing Research

Section10.5: Technology In Marketing Research

Problem 1LO

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