Instruction: Group and classify each given words below that corresponds to each P's. MARKETING MIX Product Price Promotion Place People Seling Price Appearance Warranty Functionality Discounts Payment Arrangements Sponsorships Advertising Public Relations Activities Distribution Channels Logistics Service Levels Service Provided Attudes Customer Service Quality Message Price Matching Services Message Location Appearance Packaging Credit Terms Media Market Coverage Employee Portrayal

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Instruction: Group and classify each given words below that corresponds to each Ps.
MARKETING MIX
Product
Price
Promotion
People
Place
Selling Price
Appearance
Warranty
Functionality
Discounts
Payment Arrangements
Sponsorships
Advertising
Public Relations
Activities
Distribution Channels
Logistics
Service Levels
Service Provided
Attitudes
Customer Service
Qusity
Message
Price Matching
Services
Message
Location
Appearance
Packaging
Credit Terms
Media
Market Coverage
Employee Portrayal
Transcribed Image Text:Instruction: Group and classify each given words below that corresponds to each Ps. MARKETING MIX Product Price Promotion People Place Selling Price Appearance Warranty Functionality Discounts Payment Arrangements Sponsorships Advertising Public Relations Activities Distribution Channels Logistics Service Levels Service Provided Attitudes Customer Service Qusity Message Price Matching Services Message Location Appearance Packaging Credit Terms Media Market Coverage Employee Portrayal
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