An automotive company plan to utilize robotics in their automotive production line, the project team identifies two past projects within the automotive industry that involved implementing robotics in production lines; they coded them as Project X and Project Y: " Project X: Implemented by a leading automotive manufacturer two years ago. It involved the integration of robotic arms for welding tasks in the chassis assembly line. The total cost of Project X was SAR 1.8 million. The current project aims to implement robotics for paint application in the body assembly line, which involves different technologies and challenges compared to welding in Project X, which account for a 12% increase in costs compared to Project X. Inflation consideration for the costs of resources and technologies changes since the completion of Project X, which accounts for a 7% increase in costs compared to Project X. The size and layout of the production line is different in the current project, impacting the number and type of robotic systems required compared to Project X; which accounts for a 5% increase in costs compared to Project X. Project Y: Implemented by a competitor last year. It focused on using robotic pick-and-place systems for handling small components in the engine assembly process. The total cost of Project Y was SAR 2.2 million. The current project aims to implement robotics for paint application in the body assembly line, which involves different technologies and challenges compared to pick-and-place tasks in Project Y, which account for an 9% increase in costs compared to Project Y. Inflation consideration for the costs of resources and technologies changes since the completion of Project y; which accounts for a 7% increase in costs compared to Project Y. The size and layout of the production line is different in the current project, impacting the number and type of robotic systems required compared to Project Y; which accounts for a 4% increase in costs compared to Project Y. Based on these historical data of Projects X and Y and adjusted parameters of the current project; calculate the average of analogous estimates for the proposed robotics utilization in the automotive production line project.

An automotive company plan to utilize robotics in their automotive production line, the project team identifies two past projects within the automotive industry that involved implementing robotics in production lines; they coded them as Project X and Project Y: " Project X: Implemented by a leading automotive manufacturer two years ago. It involved the integration of robotic arms for welding tasks in the chassis assembly line. The total cost of Project X was SAR 1.8 million. The current project aims to implement robotics for paint application in the body assembly line, which involves different technologies and challenges compared to welding in Project X, which account for a 12% increase in costs compared to Project X. Inflation consideration for the costs of resources and technologies changes since the completion of Project X, which accounts for a 7% increase in costs compared to Project X. The size and layout of the production line is different in the current project, impacting the number and type of robotic systems required compared to Project X; which accounts for a 5% increase in costs compared to Project X. Project Y: Implemented by a competitor last year. It focused on using robotic pick-and-place systems for handling small components in the engine assembly process. The total cost of Project Y was SAR 2.2 million. The current project aims to implement robotics for paint application in the body assembly line, which involves different technologies and challenges compared to pick-and-place tasks in Project Y, which account for an 9% increase in costs compared to Project Y. Inflation consideration for the costs of resources and technologies changes since the completion of Project y; which accounts for a 7% increase in costs compared to Project Y. The size and layout of the production line is different in the current project, impacting the number and type of robotic systems required compared to Project Y; which accounts for a 4% increase in costs compared to Project Y. Based on these historical data of Projects X and Y and adjusted parameters of the current project; calculate the average of analogous estimates for the proposed robotics utilization in the automotive production line project.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 4SC

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