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STEP 3: AC CAMERA STRATEGY Which of the following best describes the generic competitive strategy that company management intends to use for AC Cameras during the next three years? What evidence is there to indicate that pursuit of this strategy is currently on track? The company will employ a global low-cost leadership strategy and pursue a competitive advantage keyed to having lower costs and selling both regular and special contract cameras at low prices relative to rivals. The company will employ a global differentiation strategy that sets our AC Cameras apart from rival brands based on such attributes as a higher P/Q rating, more models, more advertising, longer warranties, retailer support, sales promotions, or website displays. The company will employ a global best-cost or "more value for the money" strategy (e.g., providing 5-star AC Cameras at lower prices than other 5-star brands) where the competitive advantage is an ability to incorporate appealing attributes (higher P/Q, more models, longer warranties) at a lower cost than rivals. The company will employ a focus strategy for AC Cameras aimed at: The company will pursue a combination of the above strategies because our approach is not well-matched with any of the generic competitive strategies. Our company has no consistent competitive strategy - we prefer to "re-invent" our strategy each year to pursue whatever opportunities look most promising. Our plan over the next three years is to continue our "opportunistic" approach to strategy and not commit the company to any long-term strategy or any specific market focus. We like this strategy-for-a-year approach and believe it works well for us.

STEP 3: AC CAMERA STRATEGY Which of the following best describes the generic competitive strategy that company management intends to use for AC Cameras during the next three years? What evidence is there to indicate that pursuit of this strategy is currently on track? The company will employ a global low-cost leadership strategy and pursue a competitive advantage keyed to having lower costs and selling both regular and special contract cameras at low prices relative to rivals. The company will employ a global differentiation strategy that sets our AC Cameras apart from rival brands based on such attributes as a higher P/Q rating, more models, more advertising, longer warranties, retailer support, sales promotions, or website displays. The company will employ a global best-cost or "more value for the money" strategy (e.g., providing 5-star AC Cameras at lower prices than other 5-star brands) where the competitive advantage is an ability to incorporate appealing attributes (higher P/Q, more models, longer warranties) at a lower cost than rivals. The company will employ a focus strategy for AC Cameras aimed at: The company will pursue a combination of the above strategies because our approach is not well-matched with any of the generic competitive strategies. Our company has no consistent competitive strategy - we prefer to "re-invent" our strategy each year to pursue whatever opportunities look most promising. Our plan over the next three years is to continue our "opportunistic" approach to strategy and not commit the company to any long-term strategy or any specific market focus. We like this strategy-for-a-year approach and believe it works well for us.

Management, Loose-Leaf Version
Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter8: Strategy Formulation And Execution
Section: Chapter Questions
Problem 1CFCA
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STEP 3: AC CAMERA STRATEGY Which of the following best describes the generic competitive strategy that company management intends to use for AC Cameras during the next three years? What evidence is there to indicate that pursuit of this strategy is currently on track? The company will employ a global low-cost leadership strategy and pursue a competitive advantage keyed to having lower costs and selling both regular and special contract cameras at low prices relative to rivals. The company will employ a global differentiation strategy that sets our AC Cameras apart from rival brands based on such attributes as a higher P/Q rating, more models, more advertising, longer warranties, retailer support, sales promotions, or website displays. The company will employ a global best-cost or "more value for the money" strategy (e.g., providing 5-star AC Cameras at lower prices than other 5-star brands) where the competitive advantage is an ability to incorporate appealing attributes (higher P/Q, more models, longer warranties) at a lower cost than rivals. The company will employ a focus strategy for AC Cameras aimed at: The company will pursue a combination of the above strategies because our approach is not well-matched with any of the generic competitive strategies. Our company has no consistent competitive strategy - we prefer to "re-invent" our strategy each year to pursue whatever opportunities look most promising. Our plan over the next three years is to continue our "opportunistic" approach to strategy and not commit the company to any long-term strategy or any specific market focus. We like this strategy-for-a-year approach and believe it works well for us.
Transcribed Image Text:STEP 3: AC CAMERA STRATEGY Which of the following best describes the generic competitive strategy that company management intends to use for AC Cameras during the next three years? What evidence is there to indicate that pursuit of this strategy is currently on track? The company will employ a global low-cost leadership strategy and pursue a competitive advantage keyed to having lower costs and selling both regular and special contract cameras at low prices relative to rivals. The company will employ a global differentiation strategy that sets our AC Cameras apart from rival brands based on such attributes as a higher P/Q rating, more models, more advertising, longer warranties, retailer support, sales promotions, or website displays. The company will employ a global best-cost or "more value for the money" strategy (e.g., providing 5-star AC Cameras at lower prices than other 5-star brands) where the competitive advantage is an ability to incorporate appealing attributes (higher P/Q, more models, longer warranties) at a lower cost than rivals. The company will employ a focus strategy for AC Cameras aimed at: The company will pursue a combination of the above strategies because our approach is not well-matched with any of the generic competitive strategies. Our company has no consistent competitive strategy - we prefer to "re-invent" our strategy each year to pursue whatever opportunities look most promising. Our plan over the next three years is to continue our "opportunistic" approach to strategy and not commit the company to any long-term strategy or any specific market focus. We like this strategy-for-a-year approach and believe it works well for us.
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