Before Chipotle expanded internationally, they had to take into consideration a multitude of factors including political, economic, socioeconomic, technological, administrative, and many other factors. Based on your increased knowledge to date, what type of analysis should Chipotle consider performing to help them assess their external environment internationally? a) PESTEL and SWOT b) PESTEL only c) PESTEL and CAGE d) VRIO and SWOT e) SWOT only
Before Chipotle expanded internationally, they had to take into consideration a multitude of factors including political, economic, socioeconomic, technological, administrative, and many other factors. Based on your increased knowledge to date, what type of analysis should Chipotle consider performing to help them assess their external environment internationally? a) PESTEL and SWOT b) PESTEL only c) PESTEL and CAGE d) VRIO and SWOT e) SWOT only
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter8: Global Marketing
Section8.6: Determining A Market Entry Strategy
Problem 1LO
Related questions
Question
Before Chipotle expanded internationally, they had to take into consideration a multitude of factors including political, economic, socioeconomic, technological, administrative, and many other factors. Based on your increased knowledge to date, what type of analysis should Chipotle consider performing to help them assess their external environment internationally?
a) PESTEL and SWOT
b) PESTEL only
c) PESTEL and CAGE
d) VRIO and SWOT
e) SWOT only
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.Recommended textbooks for you
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
Management, Loose-Leaf Version
Management
ISBN:
9781305969308
Author:
Richard L. Daft
Publisher:
South-Western College Pub
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
Management, Loose-Leaf Version
Management
ISBN:
9781305969308
Author:
Richard L. Daft
Publisher:
South-Western College Pub
Understanding Management (MindTap Course List)
Management
ISBN:
9781305502215
Author:
Richard L. Daft, Dorothy Marcic
Publisher:
Cengage Learning
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning