ROI, Rl, DuPont method, investment decisions, balanced scorecard. News Report Group has two major divisions: Print and Internet. Summary financial data (in millions) for 2016 and 2017 are as follows:
The two division managers’ annual bonuses are based on division ROI (defined as operating income divided by total assets). If a division reports an increase in ROI from the previous year, its management is automatically eligible for a bonus; however, the management of a division reporting a decline in ROI has to present an explanation to the News Report Group board and is unlikely to get any bonus. Carol Mays, manager of the Print division, is considering a proposal to invest $2,580 million in a new computerized news reporting and printing system. It is estimated that the new system’s state-of-the-art graphics and ability to quickly incorporate late-breaking news into papers will increase 2018 division operating income by $360 million. News Report Group uses a 10% required rate of
- 1. Use the DuPont method of profitability analysis to explain differences in 2017 ROIs between the two divisions. Use 2017 total assets as the investment base.
- 2. Why might Mays be less than enthusiastic about accepting the investment proposal for the new system despite her belief in the benefits of the new technology?
- 3. John Mendenhall, CEO of News Report Group, is considering a proposal to base division executive compensation on division RI.
- a. Compute the 2017 RI of each division.
- b. Would adoption of an RI measure reduce Mays’s reluctance to adopt the new computerized system investment proposal?
- 4. Mendenhall is concerned that the focus on annual ROI could have an adverse long-run effect on News Report Group’s customers. What other measurements, if any, do you recommend that Mendenhall use? Explain briefly.
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Horngren's Cost Accounting: A Managerial Emphasis (16th Edition)
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