Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 16.6, Problem 16.6AQ
Summary Introduction

To discuss: Products for which promotional text messages prove to be effective.

Introduction: A promotional strategy in which products are promoted through text messages is known as promotional messages.

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