Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 16.6, Problem 16.6AQ
Summary Introduction
To discuss: Products for which promotional text messages prove to be effective.
Introduction: A promotional strategy in which products are promoted through text messages is known as promotional messages.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What are the benefits of Mobile marketing?
Provide one example of how a brand, company or industry has incorporated mobile marketing technology into its overall marketing strategy. Describe the activity and give your opinion of its success (or shortcomings).
How are advertisers using social and mobile media to communicate with customers?
Chapter 16 Solutions
Understanding Business
Ch. 16.2 - Prob. 16.2AQCh. 16.2 - Prob. 16.2BQCh. 16.2 - Prob. 16.2CQCh. 16.2 - Prob. 1MEDCh. 16.3 - Prob. 16.3AQCh. 16.3 - Prob. 16.3BQCh. 16.3 - Prob. 1TPCh. 16.3 - Prob. 2TPCh. 16.3 - Prob. 3TPCh. 16.4 - Prob. 16.4AQ
Ch. 16.5 - Prob. 16.5AQCh. 16.5 - Prob. 16.5BQCh. 16.5 - Prob. 4TPCh. 16.5 - Prob. 5TPCh. 16.5 - Prob. 6TPCh. 16.6 - Prob. 16.6AQCh. 16.6 - Prob. 16.6BQCh. 16.6 - Prob. 7TPCh. 16.6 - Prob. 8TPCh. 16.6 - Prob. 9TPCh. 16 - Prob. 1CTCh. 16 - Prob. 2CTCh. 16 - Prob. 3CTCh. 16 - Prob. 4CTCh. 16 - Prob. 1DWSCh. 16 - Prob. 2DWSCh. 16 - Prob. 3DWSCh. 16 - Prob. 4DWSCh. 16 - Prob. 5DWSCh. 16 - Prob. 1TITCh. 16 - Prob. 2TITCh. 16 - Prob. 3TITCh. 16 - Prob. 1VCCh. 16 - Prob. 2VCCh. 16 - Prob. 3VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.Similar questions
- How does inbound marketing demonstrate the marketing concept?arrow_forwardshare some wisdom about social media sites: First, your fave social media site from a user's point of view. Then, name a favorite product you think would market well using social media; this should be an existing product. Imagine you are marketing that product and promoting it via a social media outlet. Would you use the same social media site as you prefer as a user? Why or why not? What would your target market look like for the product you are trying to market? Prepare a slogan or approach style you might use in a social media ad - you can describe it, or actually share the script with the class.arrow_forwardWhy do advertisers bother to use these media because they are warned not to overtly promote their brands on social media?arrow_forward
- How will social media content complement the overall integrated marketing communications effort in creating and sustaining customer engagement?arrow_forwardMention how you would use social media platforms to promote your product. (Please also mention what details you want to consider to advertise on those media).arrow_forwardFrom the new and continuing trends for Digital and Social Media Marketing, which trend would you be most aware of OR include in your marketing for your business.arrow_forward
- Should every venture or organization use social media as part of their marketing plan? Explain why or why not? consider what downsides exist in this realm of marketing?arrow_forwardSome companies use a social networking strategy in which they avoid making direct advertising or brand statements. Develop the link between internet and E-commerce also explains the positive and negative aspects.arrow_forwardDiscuss examples of social media marketing in a retail sales environment and direct sales selling environment. You must use at least 2 separate specific examples to support your argument. Make sure to use real world situations.arrow_forward
- What is E-mail marketing?arrow_forwardDiscuss and explain the 4 mobile marketing objectives as follows: Increase brand awareness, exposure, and image; Increase traffic, leads, sales, and conversion; Improve customer service, and Increase engagement, retention, and loyalty and build relationships as well as their value for organizations. Explain with specificity, two popular applications that may help an organization/business improve its customer service in a more effective manner. Why? Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims.arrow_forwardHow does digital media contribute to the viability and success of omnichannel marketing? By utilizing the interconnected and interactive nature of digital media to create a seamless messaging experience. By immediately sharing customer contacts, both positive and negative, on the company’s website and social media sites. By delegating younger employees to engage with influencers on the company’s social media sites. By using traditional media to drive traffic to the company’s website and social media sites.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios