Question 2 (25 Marks)From the above article we can see Woolworths Food is really taking off and is contributing significantly to their financialsand bottom-line. As mentioned in the article, Woolworths food is known to traditionally target the upper middle class andhigher earners in the country.They are one of the few FMCG companies, if not the ONLY company in South Africa, that charges the same or MORE fortheir internal products vs external branded products. Woolworths foods has taken control and ownership of the supply chainfrom agriculture to final retail sale to customers. They have taken quality control to a whole different level in the process byengaging with all partners along the supply chain.a) Map and briefly discuss the positioning of Woolies Food and its competitors on Porters genericcompetitive strategies (not to scale – just illustration purposes).(5 Marks)b) Discuss what makes Woolworths successful, dipping their hands in the supply chain and thus betterpositioning themselves for differentiated competitive advantage vs Checkers, Pick n Pay and or Shoprite.(20 Marks
Question 2 (25 Marks)
From the above article we can see Woolworths Food is really taking off and is contributing significantly to their financials
and bottom-line. As mentioned in the article, Woolworths food is known to traditionally target the upper middle class and
higher earners in the country.
They are one of the few FMCG companies, if not the ONLY company in South Africa, that charges the same or MORE for
their internal products vs external branded products. Woolworths foods has taken control and ownership of the supply chain
from agriculture to final retail sale to customers. They have taken quality control to a whole different level in the process by
engaging with all partners along the supply chain.
a) Map and briefly discuss the positioning of Woolies Food and its competitors on Porters generic
competitive strategies (not to scale – just illustration purposes).
(5 Marks)
b) Discuss what makes Woolworths successful, dipping their hands in the supply chain and thus better
positioning themselves for differentiated competitive advantage vs Checkers, Pick n Pay and or Shoprite.
(20 Marks
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