What is a good response to this post? While Australia and the United States share very similar cultures overall, there are a couple of differences that must be considered when developing REI's global expansion strategy. Both countries score low in the "Power Distance" category because managers tend to incorporate employee perspectives into the decision-making process and manage their teams in an inclusive, participatory manner (The Cultural Factor Group, 2023). "Motivation Towards Achievement and Success" (formally Masculinity) is also similar with the high scores in both countries qualifying them as "decisive" cultures that value professional and personal success and achievement (The Cultural Factor Group, 2023). The two areas where there is the greatest difference are in the "Individualism" and "Uncertainty Avoidance" categories. Australia is considered a more individualistic society with a greater emphasis on self-reliance over communal and government involvement in personal and professional matters (The Cultural Factor Group, 2023). Australia also has a somewhat higher level of uncertainty avoidance than the United States. The United States tends to be more open to new ideas, new products, and new ways of doing things in order to improve upon existing methods (The Cultural Factor Group, 2023). This category in particular should be a concern to a U.S. company seeking to do business in Australian markets as it indicates a higher possibility of resistance to new, foreign products that are unfamiliar to the Australian people.
What is a good response to this post?
While Australia and the United States share very similar cultures overall, there are a couple of differences that must be considered when developing REI's global expansion strategy. Both countries score low in the "Power Distance" category because managers tend to incorporate employee perspectives into the decision-making process and manage their teams in an inclusive, participatory manner (The Cultural Factor Group, 2023). "Motivation Towards Achievement and Success" (formally Masculinity) is also similar with the high scores in both countries qualifying them as "decisive" cultures that value professional and personal success and achievement (The Cultural Factor Group, 2023). The two areas where there is the greatest difference are in the "Individualism" and "Uncertainty Avoidance" categories. Australia is considered a more individualistic society with a greater emphasis on self-reliance over communal and government involvement in personal and professional matters (The Cultural Factor Group, 2023). Australia also has a somewhat higher level of uncertainty avoidance than the United States. The United States tends to be more open to new ideas, new products, and new ways of doing things in order to improve upon existing methods (The Cultural Factor Group, 2023). This category in particular should be a concern to a U.S. company seeking to do business in Australian markets as it indicates a higher possibility of resistance to new, foreign products that are unfamiliar to the Australian people.

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