Entrepreneurial creativity and Innovation. The creative pursuit of ideas. Sources of innovation ideas. Knowledge Accumulation: Gathering information and learning about the problem or opportunity. Incubation ​process: Allowing the subconscious mind to work on the idea. Idea experience: Having the "Eureka" moment where the idea becomes clear. Evalution: Assessing the feasibility and potential of the idea. Implementation: Turing the ideas into a creativity through action.

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter11: Managing Change And Innovation
Section: Chapter Questions
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Entrepreneurial creativity and Innovation. The creative pursuit of ideas. Sources of innovation ideas. Knowledge Accumulation: Gathering information and learning about the problem or opportunity. Incubation ​process: Allowing the subconscious mind to work on the idea. Idea experience: Having the "Eureka" moment where the idea becomes clear. Evalution: Assessing the feasibility and potential of the idea. Implementation: Turing the ideas into a creativity through action. 

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