Attribution theory is the process through which people interpret their own behaviour. Question 3Select one: True False

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.6: Behavioral Segmentation
Problem 1LO
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Attribution theory is the process through which people interpret their own behaviour.

Question 3Select one:

True
False 
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