Use  of ISO 9004:2018 Quality Maturity Model for Achieving High Performance in my company  Give guidance on literarure review of relevant theories/models and concepts relevant to this Research Proposal:• Conceptual and or theoretical framework(s)• Preliminary hypotheses ,where appropriate

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
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Use  of ISO 9004:2018 Quality Maturity Model for Achieving High Performance in my company

 Give guidance on literarure review of relevant theories/models and concepts relevant to this Research Proposal:
• Conceptual and or theoretical framework(s)
• Preliminary hypotheses ,where appropriate

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