Discuss how organizational culture (Social, Dependable, enterprising, and hierarchical) contributes to continuous improvement within the hotel industry.
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Discuss how organizational culture (Social, Dependable, enterprising, and hierarchical) contributes to continuous improvement within the hotel industry.
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- Develop a SWOT Analysis of a hotel organizationAs a hotel owner, critically discuss two generic strategies that are enabled by information technology to effectively deal with the competitive forcesInvestigate the internal and external factors that influence management styles and structures in a hotel organisation
- consider the integration of knowledge management with e-commerce and evaluate the rationale for such an integration.Define Customer Relationship Management (CRM) and explain its significance in modern business operations. How does CRM contribute to customer retention and loyalty?Discuss the implementation of Artificial Intelligence (AI) and Machine Learning (ML) in CRM systems. How do these technologies enhance customer interactions and decision-making?
- How can a well-designed CRM system facilitate effective collaboration and communication among different departments within an organization, enabling seamless sharing of customer information, coordinated sales efforts, and timely resolution of customer issues, ultimately leading to enhanced customer satisfaction and increased cross-functional productivity?Discuss the various components of a CRM system, such as customer data, analytics, and automation, and how they work together to enhance customer relationships.Discuss the role of operational CRM in customer interaction management.
- What business strategies are being pursued by the hotels to overcome, operational, market, economic or any other risks?kindly name and discuss (3) points that are internally communicated between the front office and housekeeping in the hotel industry. You should explain each point in two lines including an example.elucidate the role that information technology (IT) plays in the newly developed functional area that the business has created.