Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 16, Problem 2DWS
Summary Introduction

To discuss: The most effective example of sales promotion or publicity.

Introduction: The unpaid information about individual, product or event being distributed through the media platforms among the public is known as the publicity.

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