Develop a worthwhile, substantial, and innovative strategic initiative. Your strategic initiative could be for an organization for which you work, or have worked, or for an organization for which you would like to work. For MGT451’s purposes, an organization can be a formal organization such as a for-profit business or a not-for-profit agency. For example, if your ideal job is to be a marketing manager for a consumer products company, develop an initiative to launch a new hair care product into the US market. For this assignment profile the organization, your ideal role in the organization, the nature of the strategic initiative, goals to be achieved, and likely measures of success.
Develop a worthwhile, substantial, and innovative strategic initiative. Your strategic initiative could be for an organization for which you work, or have worked, or for an organization for which you would like to work. For MGT451’s purposes, an organization can be a formal organization such as a for-profit business or a not-for-profit agency. For example, if your ideal job is to be a marketing manager for a consumer products company, develop an initiative to launch a new hair care product into the US market. For this assignment profile the organization, your ideal role in the organization, the nature of the strategic initiative, goals to be achieved, and likely measures of success.
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 2DYMP
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Develop a worthwhile, substantial, and innovative strategic initiative. Your strategic initiative could be for an organization for which you work, or have worked, or for an organization for which you would like to work. For MGT451’s purposes, an organization can be a formal organization such as a for-profit business or a not-for-profit agency.
For example, if your ideal job is to be a marketing manager for a consumer products company, develop an initiative to launch a new hair care product into the US market.
For this assignment profile the organization, your ideal role in the organization, the nature of the strategic initiative, goals to be achieved, and likely measures of success.
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