Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 16, Problem 5DWS
Summary Introduction

To discuss: Most effective promotional techniques that prompt the buyer to purchase the products.

Introduction:

Sale promotion is the short term activity that induces the customer to purchase the product offered.

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