Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 16.3, Problem 1TP
Summary Introduction

To determine: Four traditional elements of promotion mix.

Introduction:

The tools used to communicate with the target market and produce the goals of sales and profit for the organizations is known as the promotion mix.

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Students have asked these similar questions
What is the main purpose of promotion ?
Why is it important to view direct marketing as a specific group of promotion methods?
What are the four elements of the promotion mix? Be sure to name and briefly describe each element.  List one advantage OR one disadvantage of EACH element.
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