Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 16.2, Problem 16.2AQ
Summary Introduction
To determine: The number of advertisements in the photo and whether the noise created by so many ads interfere with the messages advertisers are trying to communicate.
Introduction:
When organizations communicate with the customers through paid media platforms, this is known as advertisements.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
why might negative advertising have been used more extensively than in most? What case can you make for or against the use of such advertisements during a campaign?
What Makes a Good Advertisement?
It's promotional.
It's persuasive.
It's part of an overall marketing strategy.
It's targeted.
It's an investment.
It's original.
It's creative.
It's consistent.
Consider some of the following qualities that make for a strong ad:
Make 'em laugh. If people come away from your ad laughing, that's a positive association with your company. ...
Keep it simple. ...
Stay positive. ...
Be relatable. ...
Conversational. ...
Make it memorable. ...
Thought-provoking. ...
Create an emotional connection.
ou'll need to post a video link to your best / favorite advertisement for a product or service. Then, in a short paragraph, explain why you think your advertising example is effective in hitting its mark, using the criteria listed above to substantiate your case.
There is no requirement in this discussion for you to post a written reply to your fellow classmates, but do take the time to review the variety of advertisements that have been shared.
Each year, managers at Bausch and Lomb evaluate the many advertising media alternatives available to them as they develop their advertising program for contact lenses. What advantages and disadvantages of each alternative should they consider? Which media would you recommend to them?
Chapter 16 Solutions
Understanding Business
Ch. 16.2 - Prob. 16.2AQCh. 16.2 - Prob. 16.2BQCh. 16.2 - Prob. 16.2CQCh. 16.2 - Prob. 1MEDCh. 16.3 - Prob. 16.3AQCh. 16.3 - Prob. 16.3BQCh. 16.3 - Prob. 1TPCh. 16.3 - Prob. 2TPCh. 16.3 - Prob. 3TPCh. 16.4 - Prob. 16.4AQ
Ch. 16.5 - Prob. 16.5AQCh. 16.5 - Prob. 16.5BQCh. 16.5 - Prob. 4TPCh. 16.5 - Prob. 5TPCh. 16.5 - Prob. 6TPCh. 16.6 - Prob. 16.6AQCh. 16.6 - Prob. 16.6BQCh. 16.6 - Prob. 7TPCh. 16.6 - Prob. 8TPCh. 16.6 - Prob. 9TPCh. 16 - Prob. 1CTCh. 16 - Prob. 2CTCh. 16 - Prob. 3CTCh. 16 - Prob. 4CTCh. 16 - Prob. 1DWSCh. 16 - Prob. 2DWSCh. 16 - Prob. 3DWSCh. 16 - Prob. 4DWSCh. 16 - Prob. 5DWSCh. 16 - Prob. 1TITCh. 16 - Prob. 2TITCh. 16 - Prob. 3TITCh. 16 - Prob. 1VCCh. 16 - Prob. 2VCCh. 16 - Prob. 3VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.Similar questions
- What strategies can companies employ to prevent or mitigate advertising problems that could threaten their survival?arrow_forwardWhat kinds of outdoor advertising are there? Why isn’t outdoor advertising as effective as it used to be?arrow_forwardA “V” effect of advertising refers to the positive effect of decrease in advertising spending on sales. How can you explain why there is a V effect?arrow_forward
- What is the advantage and disadvantage of using advertising for a hotel? a restaurant? An airline? A destination?arrow_forwardDo you agree that beer advertisements portraying groups of active young adults having fun while consuming beer teach people that the way to be popular and have fun is to consume alcohol?arrow_forwardConsider you have started food business and you want to develop a creative print ad to attract customers, Develop semiotics for the adarrow_forward
- Where do you draw the line between shallow and profound text when creating advertisements?arrow_forwardT F Radio advertising offers a high degree ofselectivity.arrow_forwardEach year, managers at Bausch and Lomb evaluate the many advertising media alternatives available to them as they develop their advertising program for contact lenses. What advantages and disadvan- tages of each alternative should they consider? Which media would you recommend to them?arrow_forward
- What are some limitations of using metrics to measure advertising effectiveness, and how can they be addressed?arrow_forwardFind a traditional advertisement for any product (Nike, Coke, etc) on YouTube. Using at least 2 of the five film conventions, analyze what's going on in the advertisement. In other words, apply the film conventions to your ad. You may use the conventions as your two concepts. Be sure to define them fully. The film conventions: camera, lighting, mis-en-scene, editing, sound, natural, commentative(CHOOSE 2 OF THESE).arrow_forwardAdvertising isn't our only tool, however. Why do we often use sales promotions as well? Nia To stimulate quicker purchases of a product To stimulate quicker and more frequent purchases of a product To stimulate more frequent purchases of a productarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios