Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 16, Problem 2VC
Summary Introduction
Case summary: An annual film, music and technology festival name SXSW is held in Austin, Texas for 10 days in March. 1000s of concertgoers are welcomes in the city. Part trade show and part mega concert, this enormous event not only makes fan of hip art happy but also serves as the meeting point for new artists.
The music portion of SXSW featured 2,000 acts. With so much population, there is ample opportunity for all types of promotions. Each year the festival teams up with the corporate sponsors to advertise at the event.
SXSW also feature some B2B promotions. For a lower price attendees can choose to assess a single event. With so much to do and see SXSW generates a lot of publicity.
Music is the product that benefits from personal touch. The fans work for free to promote the band and the event. All the personal selling done in the event benefits both the band as well as the event. SXSW employs a number of strategies to stay cool at the event and promote both the event and the bands.
To discuss: The four elements of promotion mix.
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Brand name: UWTSD university in uk.
*(I submitted before but I need more word, do not give screenshort just write and give, I will copy paste)
Do not copy from another same ques answer, I need different one.
Give image, table, graph with source, this full ques within 2500word
TASK DESCRIPTION
Successful brand extensions allow companies to diversify their offerings and increase their market
share. Brand extension will provide any company a competitive advantage over its rivals that do not
offer similar products.
You are expected to select a live/real organisation which is suitable to the task and launch a new
product/service.
Please discuss with your lecturer your choice before proceeding.
For your Portfolio you need to complete the following tasks:
1. Develop a new brand extension for the organisation you have selected for one of their
product/service.
2. Determine segmentation, targeting and positioning for the new brand extension.
3. Develop a detailed customer personal profile for…
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Paragraph
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For uk stock exchange, London Unilever brand: Follow this data and give elaborate content (a) "Analysis",
content: (b) "Unilever UK Financial Trends (2019-2023): A Critical Illustration" and content(c)
"Summary of Unilever UK's Financial Performance (2019-2023)"
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Unilever UK Financial Trends (2019-2023)
Table:4
Styles
2019
2020
2021
2022
2023
Debt to
1.96
1.64
1.64
1.42
1.50
equity ratio
Debt to capital 43.60
39.56
39.51
36.54
37.99
rasio
Table:5
2019
2020
2022
2023
2019
2020
2021
2022
2023
Table:1 Here is the graphical illustration of Unilever UK's financial trends from
Asset
0.78
0.79
0.73
0.78
0.78
+2019 to 2023.
turnover
2019
2020
2021
2022
2023
Fixed asset
4.6
4.5
5.0
5.7
5.6
turnover
Sales
52.0
50.7
52.4
60.1
59.60
Table:6
2019
2020
2021
2022
2023
Profit
6.0
5.5
6.6
8.0
7.8
Inventory days 52.59
57.22
55.53
57.67
57.43
Inventory
6.9
6.7
6.6
6.8
6.2
Riviend
3.9
3.8
4.1
4.5
4.7
turnover
Table:2
2019
2020
2021
2022
2023
Gross margin
44.01
43.45
42.30
40.23…
For UK London stock exchange "Unilever" (a) Write a summary of this graph and Table 1.
(b)Write content" Explanation" and Discussion" elaborately for all other tables 2-6 *individually.
For UK London stock exchange "Unilever" (a) Write a summary of this graph and Table 1.
(b)Write content" Explanation" and Discussion" elaborately for all other tables 2-6 *individually.
50
30
Unilever UK Financial Trends (2019-2023)
Table:4
2019
2020
2021
2022
2023
Debt to
1.96
1.64
1.64
1.42
1.50
Sales (bn)
Profits
equity ratio
Costs (bn)
Dividends Paid (b)
Debt to capital
43.60
39.56
39.51
36.54
37.99
rasio
Table:5
2019
2020
2021
Year
2022
2023
2019
2020
2021
2022
2023
Table:1 Here is the graphical illustration of Unilever UK's financial trends from
+2019 to 2023.
Asset
turnover
0.78
0.79
0.73
0.78
0.78
2019
2020
2021
2022
2023
Fixed asset
turnover
4.6
4.5
5.0
5.7
5.6
Sales
52.0
50.7
52.4
60.1
59.60
Table:6
2019
2020
2021
2022
2023
Profit
6.0
5.5
6.6
8.0
7.8
Inventory days 52.59
57.22
55.53
57.67…
Chapter 16 Solutions
Understanding Business
Ch. 16.2 - Prob. 16.2AQCh. 16.2 - Prob. 16.2BQCh. 16.2 - Prob. 16.2CQCh. 16.2 - Prob. 1MEDCh. 16.3 - Prob. 16.3AQCh. 16.3 - Prob. 16.3BQCh. 16.3 - Prob. 1TPCh. 16.3 - Prob. 2TPCh. 16.3 - Prob. 3TPCh. 16.4 - Prob. 16.4AQ
Ch. 16.5 - Prob. 16.5AQCh. 16.5 - Prob. 16.5BQCh. 16.5 - Prob. 4TPCh. 16.5 - Prob. 5TPCh. 16.5 - Prob. 6TPCh. 16.6 - Prob. 16.6AQCh. 16.6 - Prob. 16.6BQCh. 16.6 - Prob. 7TPCh. 16.6 - Prob. 8TPCh. 16.6 - Prob. 9TPCh. 16 - Prob. 1CTCh. 16 - Prob. 2CTCh. 16 - Prob. 3CTCh. 16 - Prob. 4CTCh. 16 - Prob. 1DWSCh. 16 - Prob. 2DWSCh. 16 - Prob. 3DWSCh. 16 - Prob. 4DWSCh. 16 - Prob. 5DWSCh. 16 - Prob. 1TITCh. 16 - Prob. 2TITCh. 16 - Prob. 3TITCh. 16 - Prob. 1VCCh. 16 - Prob. 2VCCh. 16 - Prob. 3VC
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