Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 16, Problem 1VC
Summary Introduction
Case summary: An annual film, music and technology festival name SXSW is held in Austin, Texas for 10 days in March. 1000s of concertgoers are welcomes in the city. Part trade show and part mega concert, this enormous event not only makes fan of hip art happy but also serves as the meeting point for new artists.
The music portion of SXSW featured 2,000 acts. With so much population, there is ample opportunity for all types of promotions. Each year the festival teams up with the corporate sponsors to advertise at the event.
SXSW also feature some B2B promotions. For a lower price attendees can choose to assess a single event. With so much to do and see SXSW generates a lot of publicity.
Music is the product that benefits from personal touch. The fans work for free to promote the band and the event. All the personal selling done in the event benefits both the band as well as the event. SXSW employs a number of strategies to stay cool at the event and promote both the event and the bands.
To discuss: The difference between publicity and advertising.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Innovative Automotive Designs (IAD) is a major manufacturer of high-performance batteries for electric vehicles (EVs), supplying industry leaders like Tesla, Ford, and General Motors. IAD is rolling out a new series of EV batteries designed for next-generation vehicles. This latest battery family is marketed as ultra-efficient, achieving 50% more energy output than previous versions while consuming less power. IAD engineers employed a groundbreaking production method, allowing them to integrate more energy cells per battery pack and ensure exceptional thermal regulation, keeping temperatures low even under maximum power demands. If successful, this new battery series will mark a pivotal shift for IAD, which has been gradually advancing in the highly competitive battery market and closing the gap with its biggest competitor.
The first batch of batteries is nearly ready for customer delivery, and top management is eager to verify the quality and reliability of the production process.…
As you read in the report that you received, Innovative Automotive Designs has made good progress on the production of our newest EV battery family. However, I would like you to take a closer look at the samples from our initial batch of batteries and analyze the battery efficiency and thermal data that I have shared with you. The success of this new product depends on the manufacturing process being able to achieve required benchmarks. Your analysis and feedback would help us in this regard. I understand that in MBA 521 you learned the methods required to systematically analyze the data and give me a recommendation.
Specifically, your analysis needs to address the following issues:
The battery temperatures are a major concern for us. Can you analyze and describe the sample data? What are the average and median temperatures? How much variability is there in the temperatures? Is there anything that stands out?
Our engineers’ assumption is that the temperature data is normally…
why is international interview process so different?
Chapter 16 Solutions
Understanding Business
Ch. 16.2 - Prob. 16.2AQCh. 16.2 - Prob. 16.2BQCh. 16.2 - Prob. 16.2CQCh. 16.2 - Prob. 1MEDCh. 16.3 - Prob. 16.3AQCh. 16.3 - Prob. 16.3BQCh. 16.3 - Prob. 1TPCh. 16.3 - Prob. 2TPCh. 16.3 - Prob. 3TPCh. 16.4 - Prob. 16.4AQ
Ch. 16.5 - Prob. 16.5AQCh. 16.5 - Prob. 16.5BQCh. 16.5 - Prob. 4TPCh. 16.5 - Prob. 5TPCh. 16.5 - Prob. 6TPCh. 16.6 - Prob. 16.6AQCh. 16.6 - Prob. 16.6BQCh. 16.6 - Prob. 7TPCh. 16.6 - Prob. 8TPCh. 16.6 - Prob. 9TPCh. 16 - Prob. 1CTCh. 16 - Prob. 2CTCh. 16 - Prob. 3CTCh. 16 - Prob. 4CTCh. 16 - Prob. 1DWSCh. 16 - Prob. 2DWSCh. 16 - Prob. 3DWSCh. 16 - Prob. 4DWSCh. 16 - Prob. 5DWSCh. 16 - Prob. 1TITCh. 16 - Prob. 2TITCh. 16 - Prob. 3TITCh. 16 - Prob. 1VCCh. 16 - Prob. 2VCCh. 16 - Prob. 3VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.Similar questions
- 3 of 5 • Make the most of your investment When considering a diversification strategy, business owners should aim to de-risk as far as possible. Sometimes it is possible to open the door to a new market by making a relatively small vertical or horizontal step. A training company, for example, could drill up or down by expanding its range of training courses, while a catering business could reach out horizontally by offering home-delivered cookery boxes. Du Toit says small business owners must make the most of their ability to react to market changes quickly to find alternative revenue streams. “However, in this time of uncertainty, it is important to continue to plan for market recovery and the long term." The Fourth Industrial Revolution "Every business will be affected by this new era of technology. Artificial intelligence will augment how we work and build new industries. Managers and executives need a paradigm shift in their thinking to cope with this," concludes du Toit. (Source:…arrow_forward"Every business will be affected by this new era of technology. Artificial intelligence will augment how we work and build new industries. Managers and executives need a paradigm shift in their thinking to cope with this" Examine the steps SMEs in South Africa can take to integrate AI-based changes to ensure a smooth transition to AI driven industial revolution.arrow_forwardDiscuss vision and mission statement with appropriate examplesarrow_forward
- Why is it important to conduct preemployment background investigations? How would you do so?arrow_forwardYou are to design a structured interview for this HR Training and development specialist position in Mexico City, Mexico. Define the selection process, structured interview, who would be the best fit and why? What is your hiring strategy; will you use local or expatriate?arrow_forwardScan for TIER I Contribution (110176929903)arrow_forward
- TECHBEE EDUCATIONAL SERVICES All Services at Cheapest turnitin Instructor Grammarly Premium Quillbot Premium ProwritingAid WHATSAPP +923340686840 Mail at zunayshah@gmail.com HURRYarrow_forward# Your company, located in the Middle East, is currently engaged in the garment business and is considering expanding into the African subcontinent by setting up a new line of business of soft toys. As a strategy consultant, you are responsible for advising the company on the advantages of such an action (e.g. greenfield projects as diversifications that are unrelated to the business). The data provided in your study should be supported by theoretical underpinnings regarding diversification through Greenfield projects in the current economic environment. It is assumed that the figures presented above for 2015 will remain true in 2024. (Note: Theoretical underpinnings related to diversification must be a part of your answer) (Note 1: Businesses are said to be unrelated when their value chains are so dissimilar that no competitively valuable cross- business relationships exist. Note: 2 You must bring in contexts of FDI funding in other African countries vis-à-vis South Africa and…arrow_forwardExtensive knowledge and understanding theoretical background data interpretation/ analysis. Demonstrating an in depth understanding of different facets of diversification. Evaluate the same in the context of the case study showing critical thinking.arrow_forward
- WSS is a water supply company that has many customers. All customers homes have water meters that have mechanical dials that turn to record the consumption of water. Most homes have their meters indoors. Customers have to provide WSS with regular readings of their meters in order to ensure that they are billed properly for their water consumption. Customers can log into their accounts online to input their reading, or they can telephone WSS' call centre to give an operator a reading. WSS has a policy that customers must allow an inspector to read the water meters at least once per year. This inspection has two purposes. The first is to ensure that the customer has not been consistently understating the figures in order to underpay for their water and the second is to ensure that the meter has not been tampered with in order to reduce the reading according to the dials. The meters are designed so that they are difficult to dismantle without causing obvious damage and they also have a…arrow_forwardWSS is a water supply company that has many customers. All customers homes have water meters that have mechanical dials that turn to record the consumption of water. Most homes have their meters indoors. Customers have to provide WSS with regular readings of their meters in order to ensure that they are billed properly for their water consumption. Customers can log into their accounts online to input their reading, or they can telephone WSS' call centre to give an operator a reading. WSS has a policy that customers must allow an inspector to read the water meters at least once per year. This inspection has two purposes. The first is to ensure that the customer has not been consistently understating the figures in order to underpay for their water and the second is to ensure that the meter has not been tampered with in order to reduce the reading according to the dials. The meters are designed so that they are difficult to dismantle without causing obvious damage and they also have a…arrow_forwardWSS is a water supply company that has many customers. All customers homes have water meters that have mechanical dials that turn to record the consumption of water. Most homes have their meters indoors. Customers have to provide WSS with regular readings of their meters in order to ensure that they are billed properly for their water consumption. Customers can log into their accounts online to input their reading, or they can telephone WSS' call centre to give an operator a reading. WSS has a policy that customers must allow an inspector to read the water meters at least once per year. This inspection has two purposes. The first is to ensure that the customer has not been consistently understating the figures in order to underpay for their water and the second is to ensure that the meter has not been tampered with in order to reduce the reading according to the dials. The meters are designed so that they are difficult to dismantle without causing obvious damage and they also have a…arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Management, Loose-Leaf VersionManagementISBN:9781305969308Author:Richard L. DaftPublisher:South-Western College Pub
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub