Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 16, Problem 2CT
Summary Introduction

To think critically about: Effectiveness of the advertisements on the internet.

Introduction: When organizations communicate with the customers through paid media platforms, this is known as advertisements.

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In 2022, GlobalTech, a multinational company, expanded its operations into a developing country with different cultural norms around labor practices. While GlobalTech's corporate ethics emphasised fair wages, safe working conditions, and environmental sustainability, local business practices often included lower wages, minimal safety protocols, and lax environmental regulations. The CEO, Jane Harris, who strongly believed in ethical universalism, faced pressure from the local management team to adapt to the region’s practices to reduce operational costs and gain competitive advantage. As the company compromised on wages and environmental standards, it sparked internal conflicts among employees, with some advocating for adherence to the company's global ethical policies while others argued for alignment with local practices under the guise of ethical relativism. Soon after, news broke out about poor working conditions and environmental violations, leading to public outrage, protests,…
-Provides a clear definition of personal and corporate ethical values and their relevance to business decision-making.- Discusses how Jane Harris's belief in ethical universalism influences her decision- making. Examples from the scenario are well integrated. - Explains the role of corporate ethics at GlobalTech, particularly around sustainability, fair wages, and safe workingconditions. Discusses how these values shape business policies and practices. - Summarises the influence of personal and corporate values on decision-making and how ethical conflicts may affect a multinational business like GlobalTech. - The discussion is logically structured, with clear argumentation and a coherent flow of ideas.
In 2022, GlobalTech, a multinational company, expanded its operations into a developing country with different cultural norms around labor practices. While GlobalTech's corporate ethics emphasised fair wages, safe working conditions, and environmental sustainability, local business practices often included lower wages, minimal safety protocols, and lax environmental regulations. The CEO, Jane Harris, who strongly believed in ethical universalism, faced pressure from the local management team to adapt to the region’s practices to reduce operational costs and gain competitive advantage. As the company compromised on wages and environmental standards, it sparked internal conflicts among employees, with some advocating for adherence to the company's global ethical policies while others argued for alignment with local practices under the guise of ethical relativism. Soon after, news broke out about poor working conditions and environmental violations, leading to public outrage, protests,…
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