Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 16, Problem 2CT
Summary Introduction

To think critically about: Effectiveness of the advertisements on the internet.

Introduction: When organizations communicate with the customers through paid media platforms, this is known as advertisements.

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What one thing does advertising do for consumers? What one thing does advertising do to consumers? In what way has advertising done anything to you?
Do people really read classified ads online?
Think about an advertisement (in any medium) thathad either a strongly positive or a strongly negative effect onyour attitude toward the product being advertised or theadvertiser itself. Why did the ad have this effect? If youresponded positively to the ad, do you think you were beingmanipulated in any way? If you responded negatively—andyou are a potential buyer of the product that was advertised—what changes would you make to the ad to make it moresuccessful?
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