Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 16.3, Problem 3TP
Summary Introduction

To discuss: Seven steps in B2B (Business to Business) selling process and the difference between B2B and B2C selling process.

Introduction: When the products and services of one business is being sold to other business, it is known as the business-to-business selling process also known as B2B selling process.

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Students have asked these similar questions
contrast three (3) key differences between selling in the B2B markets and selling in the B2C market
Discuss the importance of Personal Selling in B2B organisation
How do the sizes and numbers of buyers affect B2B marketers? Why are buyer–seller relationships so important in B2Bmarketing?
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