Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 16, Problem 1CT
Summary Introduction

To think critically about: The problems that can emerge due to lack of communication of the firm with the local community and environmentalists and the consequences of this.

Introduction: The person who takes the responsibility and concerned about the protection of the environment and who is influential to develop any person or group is known as environmentalist.

Expert Solution & Answer
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Explanation of Solution

If the firm does not communicate with the media, environmentalists and local community, the trust of the society will be shattered from the organization and it will face the trust issues. The community will become suspicious about the organization because lack of communication can cause the community to suspect about the organization that they must be hiding some information or involved in anything wrong. No firm is highlighter to be non-communicative with the public as of now. If in case any organization proves to be non-communicative then the consequences will be loss of trust of the community and customer base.

Conclusion
Therefore, it can be concluded that if the firm does not communicate with the community it can lose the customer base and trust issues might arise between the community and the firm.

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