3 of 5 • Make the most of your investment When considering a diversification strategy, business owners should aim to de-risk as far as possible. Sometimes it is possible to open the door to a new market by making a relatively small vertical or horizontal step. A training company, for example, could drill up or down by expanding its range of training courses, while a catering business could reach out horizontally by offering home-delivered cookery boxes. Du Toit says small business owners must make the most of their ability to react to market changes quickly to find alternative revenue streams. “However, in this time of uncertainty, it is important to continue to plan for market recovery and the long term." The Fourth Industrial Revolution "Every business will be affected by this new era of technology. Artificial intelligence will augment how we work and build new industries. Managers and executives need a paradigm shift in their thinking to cope with this," concludes du Toit. (Source: https://www.bizcommunity.com/Article/196/838/205466.html//Date Accessed 9th September, 2024) # Your company, located in the Middle East, is currently engaged in the garment business and is considering expanding into the African subcontinent by setting up a new line of business of soft toys. As a strategy consultant, you are responsible for advising the company on the advantages of such an action (e.g. greenfield projects as diversifications that are unrelated to the business). The data provided in your study should be supported by theoretical underpinnings regarding diversification through Greenfield projects in the current economic environment. It is assumed that the figures presented above for 2015 will remain true in 2024. (Note: Theoretical underpinnings related to diversification must be a part of your answer) (Note 1: Businesses are said to be unrelated when their value chains are so dissimilar that no competitively valuable cross- business relationships exist. Note: 2 You must bring in contexts of FDI funding in other African countries vis-à-vis South Africa and challenges/benefits thereof Note 3: Your answer must be supported by additional research)