Which of the following tools are the most appropriate for analyzing the macro-environment? Question 53Answer a. SWOT analysis b. Value Chain Analysis c. Benchmarking d.  PESTLE framework

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Which of the following tools are the most appropriate for analyzing the macro-environment?

Question 53Answer

a.

SWOT analysis

b.

Value Chain Analysis

c.

Benchmarking

d.

 PESTLE framework

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