Give five areas of publicly available information that help to establish the health and public image of a company. Propose a web-based information system that will interface with this information display current details on these areas to an executive; include in discription how each item is relevant to the health of the business. Business abbreviations such as stocks are perfectly acceptable as raw data. Ideally, these categories would all be visible on a single monitor screen without scrolling. Suggest two ways this system might be useful.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
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Give five areas of publicly available information that help to establish the health and public image of a company. Propose a web-based information system that will interface with this information display current details on these areas to an executive; include in discription how each item is relevant to the health of the business. Business abbreviations such as stocks are perfectly acceptable as raw data. Ideally, these categories would all be visible on a single monitor screen without scrolling. Suggest two ways this system might be useful.

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