Do you need to have an organization (i.e., formal company) to innovate new products? Why or why not?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
Problem 3DYMP
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Do you need to have an organization (i.e., formal company) to innovate new products? Why or why not?
 
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