Imagine that you’re a South Korean fashion magnate looking to expand your line of designer clothing into America. You definitely want to establish a small chain of retail locations, and you’re considering moving your entire manufacturing operation to America. What factors of production, risk, inflow of innovation, and competitive advantage, is America a good foreign market to invest in, explain? What strategy will you use to break into the American market from nearly 7,000 miles away?
Imagine that you’re a South Korean fashion magnate looking to expand your line of designer clothing into America. You definitely want to establish a small chain of retail locations, and you’re considering moving your entire manufacturing operation to America. What factors of production, risk, inflow of innovation, and competitive advantage, is America a good foreign market to invest in, explain? What strategy will you use to break into the American market from nearly 7,000 miles away?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Imagine that you’re a South Korean fashion magnate looking to expand your line of designer clothing into America. You definitely want to establish a small chain of retail locations, and you’re considering moving your entire manufacturing operation to America.
What factors of production, risk, inflow of innovation, and competitive advantage, is America a good foreign market to invest in, explain?
What strategy will you use to break into the American market from nearly 7,000 miles away?
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