Discuss all the modes of entry strategies.  Analyse and discuss how Microsoftentered key international markets based on the modes of entry with the use of information from the company operations to support your discussion. Did they choose exporting, licensing, franchising, acquisitions, wholly ownedsubsidiaries or strategic alliances?• Discuss why the company chose these

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 2DYMP
Question

Discuss all the modes of entry strategies.  Analyse and discuss how Microsoft
entered key international markets based on the modes of entry with the use of information from the company operations to support your discussion.

Did they choose exporting, licensing, franchising, acquisitions, wholly owned
subsidiaries or strategic alliances?
• Discuss why the company chose these

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