Which of the following is not accurate as concerns the online retailers of unmanned aerial view drones and/or the buyers of unmanned aerial view drones? When two brands of drones have slightly different prices and P/Q ratings (and all other buyer considerations are, on balance, an even tradeoff between the two brands), then a bigger percentage of buyers in North America and Europe-Africa (as compared to the Asis-Pacific and Latin America regions) will disregard which brand has the higher P/Q rating and purchase the lower-priced brand. Market research confirms that the prior-year overall images/brand reputations of rival drone-makers have a moderately strong influence on the brand choices of drone buyers in the upcoming twelve months. ● A big majority of the individuals and enterprises interested in purchasing a UAV drone for commercial use do extensive Internet research to educate themselves about the features, performance, and prices of different brands and models of UAV drones. The vast majority of drone shoppers consider the widely- available and much-publicized annual P/Q ratings compiled by the Global Alliance for Safe and Responsible Use of Commercial Drones to be a trusted measure of the performance and quality of competing brands of drones. Because your company sells its UAV drone models at the company's own website in direct competition with other online retailers of UAV drones, these online retailers are inclined to stock and display your company's brand of drones only if they can purchase your drone models at an attractive percentage discount to the price being charged on your website Which of the following is not among the measures on which a company's performance is judged/scored? Earnings per share Return on average stockholders' equity Credit rating ○ Achieving stock price gains equal to or above investor expectations The company's global market share of worldwide action camera revenues and worldwide UAV drone revenues

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1SC

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Transcribed Image Text:Which of the following is not accurate as concerns the online retailers of unmanned aerial view drones and/or the buyers of unmanned aerial view drones? When two brands of drones have slightly different prices and P/Q ratings (and all other buyer considerations are, on balance, an even tradeoff between the two brands), then a bigger percentage of buyers in North America and Europe-Africa (as compared to the Asis-Pacific and Latin America regions) will disregard which brand has the higher P/Q rating and purchase the lower-priced brand. Market research confirms that the prior-year overall images/brand reputations of rival drone-makers have a moderately strong influence on the brand choices of drone buyers in the upcoming twelve months. ● A big majority of the individuals and enterprises interested in purchasing a UAV drone for commercial use do extensive Internet research to educate themselves about the features, performance, and prices of different brands and models of UAV drones. The vast majority of drone shoppers consider the widely- available and much-publicized annual P/Q ratings compiled by the Global Alliance for Safe and Responsible Use of Commercial Drones to be a trusted measure of the performance and quality of competing brands of drones. Because your company sells its UAV drone models at the company's own website in direct competition with other online retailers of UAV drones, these online retailers are inclined to stock and display your company's brand of drones only if they can purchase your drone models at an attractive percentage discount to the price being charged on your website

Which of the following is not among the measures on which a
company's performance is judged/scored?
Earnings per share
Return on average stockholders' equity
Credit rating
○ Achieving stock price gains equal to or above investor
expectations
The company's global market share of worldwide action camera
revenues and worldwide UAV drone revenues

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