Describe the direct and indirect strategies for communicating unfavorable news.
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Describe the direct and indirect strategies for communicating unfavorable news.
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- Is there a difference in communicating good news versus bad newsWhy is a target audience crucial in developing an effective Integrated Marketing Communication strategy?The Public Relations Society of America (PRSA) in the USA, and the Chartered Institute of Public Relations in the UK, make awards for the best public relations campaigns in their countries. Visit www.prsa.org/Awards/Search , or www.cipr.co.uk/content/awards-events/excellence-awards , and review several case reports of previous winners. What does the field of public relations seem to encompass? Write a report on one of the award win-ners, focusing on marketing-related activities.
- 3. Outline the communication process and the steps in developing effective marketing communicationsIn what ways does communication fail? What are the different factors involved? Academic CommunicationSelect an article from an online news media site. Find 2-3 good examples of media bias. What effect do these have in the media messages that are conveyed to you?
- 1. What should sites like Google and Facebook do to combat fake news? 2. What is the dfference among paid, owned, and earned media?How can you apply ethics in communication? Give 5 suggestionsAttracting media coverage is the primary aim of which communication model? Select one: a. Two-way asymmetrical model b. Press agentry or publicity model c. Public information model d. Two-way symmetrical model