Answer the question and give at least to rewsourcess. How could Coats differentiate itself and its products given its position in the supply chain?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
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Answer the question and give at least to rewsourcess.

How could Coats differentiate itself and its products given its position in the supply chain?

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ISBN:
9780357033791
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South Western Educational Publishing