FORMATIVE ASSESSMENT 2 [100] Read the project scenario below and answer ALL the questions that follow. SCENARIO You are part of the HR leadership team at Takealot, South Africa's leading online retailer, offering a wide range of products from electronics to groceries. Recently, Takealot has faced intensified competition with the entry of Amazon SA into the South African market. Known for its global reach and extensive logistics network, Amazon SA poses a significant challenge to Takealot's market dominance. As a result, Takealot is reassessing its HR strategies to maintain its competitive edge and foster a resilient organisational culture amidst market uncertainties. Key challenges include attracting and retaining top talent amidst Amazon's competitive offerings, adapting to rapid technological advancements in e-commerce, maintaining high levels of employee engagement amidst market uncertainties, and enhancing diversity and inclusion initiatives to foster innovation and resilience within the organisation. As a leader in the HR team at Takealot, your task is to guide the HR team in developing and presenting a sustainable strategic plan to optimise human resources in response to intensified competition from Amazon. This plan should incorporate key HR concepts such as talent acquisition and retention, employee engagement, performance management, learning and development, and organisational culture. By leveraging these HR principles, you aim to propose how Takealot can, not only attracts and retains top talent but also fosters a motivated, high-performing workforce. And in turn, significantly contributing to Takealot's competitiveness in the retail market. Note: students are required to read and critically discuss beyond the scope of the scenario and module guide to answer the questions that follow. Foundations of literature include primary and secondary sources. QUESTION 1 (25) Starting your report, provide a critical examination of the challenges and issues currently facing Human Resource Management (HRM) in the digital era, particularly in light of the increased competition Amazon is bringing to Takealot SA. Discuss potential strategies and innovative approaches that HRM can adopt to address these challenges and thrive in the rapidly evolving digital landscape.