Please original work Background info:  The concept of value creation is highly researched and debated.  You are encouraged to research and learn more about the concepts of value creation. Emma faces pressures every day from the board and the shareholders to produce results.  Not all results are created equal though.  Emma has asked you to do some research to help her and the team solidify their goals for value creation for their customers and their shareholders.   In what ways can CM Tech create value for their customers?  Which should be most important to CM Tech, their most valuable customers or their most profitable customers?  In what ways can CM Tech create value for their shareholders?  Will the same actions that create value for the shareholders also create value for the customers? Based on the research, pick two value-capture methodologies that you feel would be most effective at CM Tech?  Why did you choose those two?   Please cite in references with weblinks

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Background info: 

The concept of value creation is highly researched and debated.  You are encouraged to research and learn more about the concepts of value creation. Emma faces pressures every day from the board and the shareholders to produce results.  Not all results are created equal though.  Emma has asked you to do some research to help her and the team solidify their goals for value creation for their customers and their shareholders.
 

In what ways can CM Tech create value for their customers?  Which should be most important to CM Tech, their most valuable customers or their most profitable customers? 

In what ways can CM Tech create value for their shareholders?  Will the same actions that create value for the shareholders also create value for the customers?

Based on the research, pick two value-capture methodologies that you feel would be most effective at CM Tech?  Why did you choose those two?  

Please cite in references with weblinks

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