Please original work Background info:  The concept of value creation is highly researched and debated.  You are encouraged to research and learn more about the concepts of value creation. Emma faces pressures every day from the board and the shareholders to produce results.  Not all results are created equal though.  Emma has asked you to do some research to help her and the team solidify their goals for value creation for their customers and their shareholders.   In what ways can CM Tech create value for their customers?  Which should be most important to CM Tech, their most valuable customers or their most profitable customers?  In what ways can CM Tech create value for their shareholders?  Will the same actions that create value for the shareholders also create value for the customers? Based on the research, pick two value-capture methodologies that you feel would be most effective at CM Tech?  Why did you choose those two?   Please cite in references with weblinks

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter18: Management Of Technology And Innovation
Section: Chapter Questions
Problem 3CTQ: What other uses and functions does Input Accel serve, and how will this be useful to Novartis over...
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Background info: 

The concept of value creation is highly researched and debated.  You are encouraged to research and learn more about the concepts of value creation. Emma faces pressures every day from the board and the shareholders to produce results.  Not all results are created equal though.  Emma has asked you to do some research to help her and the team solidify their goals for value creation for their customers and their shareholders.
 

In what ways can CM Tech create value for their customers?  Which should be most important to CM Tech, their most valuable customers or their most profitable customers? 

In what ways can CM Tech create value for their shareholders?  Will the same actions that create value for the shareholders also create value for the customers?

Based on the research, pick two value-capture methodologies that you feel would be most effective at CM Tech?  Why did you choose those two?  

Please cite in references with weblinks

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