CoffeeVille has recently begun a delivery service for food and drink orders to locations within a 3 kilometre radius of the store. CoffeeVille has advertised this service with the promise that you will receive your coffee hot within 30 minutes of your order or your money back.  The service operates as follows;  ~ Cashier Michael recieves an alert on his phone cia an app when a new delivery order is recieved. ~ Barista Oliver prepares the order. ~ Ann delivers the order by motorbike. Data for the first four months of this service as well as targets is provided. April Actual total deliveries: 12 Benchmark total deliveries: 20 Actual percentage of deliveries on time: 82% Benchmark percentage of deliveries on time: 95%      May Actual total deliveries: 17 Benchmark total deliveries: 25 Actual percentage of deliveries on time: 78% Benchmark percentage of deliveries on time: 95%      June Actual total deliveries: 22 Benchmark total deliveries: 30 Actual percentage of deliveries on time: 83% Benchmark percentage of deliveries on time: 95%     July Actual total deliveries: 18 Benchmark total deliveries: 30 Actual percentage of deliveries on time: 75% Benchmark percentage of deliveries on time: 95%   From the data can see a potential limitation in CoffeeVille's delivery service: the inconsistency in meeting the set benchmarks for both total deliveries and on-time deliveries. They might have identified that their delivery service was limited due to a lack of delivery personnel or inefficient delivery routes. Possible solutions could have included hiring more delivery personnel, optimizing delivery routes, or implementing a delivery scheduling system. After evaluating these solutions, they might have chosen to hire more delivery personnel and optimize delivery routes as the most feasible and impactful solution. After implementing these changes, they would have reviewed their delivery service to ensure that the problem was effectively solved.Reflect on the decision making process, the quality, effectiveness and completeness of the processes. Reflect on the information and data used in making the problem solving decisions.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 2C
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CoffeeVille has recently begun a delivery service for food and drink orders to locations within a 3 kilometre radius of the store. CoffeeVille has advertised this service with the promise that you will receive your coffee hot within 30 minutes of your order or your money back. 

The service operates as follows; 

~ Cashier Michael recieves an alert on his phone cia an app when a new delivery order is recieved.

~ Barista Oliver prepares the order.

~ Ann delivers the order by motorbike.

Data for the first four months of this service as well as targets is provided.

April

Actual total deliveries: 12

Benchmark total deliveries: 20

Actual percentage of deliveries on time: 82%

Benchmark percentage of deliveries on time: 95%

     May

Actual total deliveries: 17

Benchmark total deliveries: 25

Actual percentage of deliveries on time: 78%

Benchmark percentage of deliveries on time: 95%

     June

Actual total deliveries: 22

Benchmark total deliveries: 30

Actual percentage of deliveries on time: 83%

Benchmark percentage of deliveries on time: 95%

    July

Actual total deliveries: 18

Benchmark total deliveries: 30

Actual percentage of deliveries on time: 75%

Benchmark percentage of deliveries on time: 95%

 

From the data can see a potential limitation in CoffeeVille's delivery service: the inconsistency in meeting the set benchmarks for both total deliveries and on-time deliveries.

They might have identified that their delivery service was limited due to a lack of delivery personnel or inefficient delivery routes. Possible solutions could have included hiring more delivery personnel, optimizing delivery routes, or implementing a delivery scheduling system. After evaluating these solutions, they might have chosen to hire more delivery personnel and optimize delivery routes as the most feasible and impactful solution. After implementing these changes, they would have reviewed their delivery service to ensure that the problem was effectively solved.
Reflect on the decision making process, the quality, effectiveness and completeness of the processes. Reflect on the information and data used in making the problem solving decisions.

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