What is the four-part AIDA writing plan for sales messages, and what does the acronym stand for? (L.O. 5) 8. Name eight or more ways to attract attention in the opening of a sales message. (L.O. 5) 9. Name the best practices for e-marketers hoping to write effective e-mail sales messages. 10. Describe the purpose and characteristics of persuasive tweets and other online

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5. Which of the following is not the functions of public relations (PR) in marketing? A. Publicizing specific product (product publicity) B. Creating and placing newsworthy information in the news media to attract attention of a person, product, or service (Press relations) C. Creating customers awareness about your products and services (advertising in media/non personal) D. Working with donors or members of non-profit organizations to gain financial or volunteer support Development 6. The informative advertising aims which one of the following? A. Communicating customer value B. Building a brand and company image C. Telling the market about a new product D. All of the above

How do marketers evaluate the reach of their brand among different communication options? By examining coverage By reviewing commonality By examining contribution By reviewing conformability Question 12 2 pts Email ads are generally more expensive than banner ads. True False Question 13 2 pts The primary benefit to a firm licensing a brand is increased brand awareness, while the primary benefit to the brand being licensed is increased sales. True False