Choose the correct option: a. Rumours are often a direct result of a lack of transparency or internal communication in certain companies. b. Both options are correct. c. Rumours can generate a range of psychosocial risks including a hostile atmosphere, mobbing, stress and anxiety
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- Email marketing and search engine marketing may have many strategic similarities. One of the differences between email marketing and search engine marketing is that with email marketing firms know in advance who will be receiving their message. Select one: True FalseA health club is offering special rates to all incoming freshman at a local college. The health club's marketing director will send out a formal communication to all the incoming freshman parents prior to the start of the fall semester. Which form of communication should the marketing director use? memorandum O instant m sage O short message service text message letterJuana looked at the September issue of her favorite fashion magazine and did not find anything particularly interesting despite the fact that the magazine had several advertisements that were targeted at Juana's demographic. The only thing that interested her was an article about an upcoming fashion show. Which consumer behavior is being illustrated in this instance? Select one: a. groupthink b. subliminal advertising C. social loafing d. selective attention e. consumer ethnocentrism Previous page Next pa dows Return to: General
- The manufacturer of Beats headphones by Dr. Dre decides to advertise in the "lifestyles" sections of big-city newspapers. However, this generates a limited response in sales. Which of these explains a likely breakdown in the communication process here? A) The message was decoded incorrectly. B) The message was not transmitted. C) The message was not received by its intended audience. D) The message was encoded incorrectly. E) The sender was not clearly identified.Attracting media coverage is the primary aim of which communication model? Select one: a. Two-way asymmetrical model b. Press agentry or publicity model c. Public information model d. Two-way symmetrical modelV6
- A study purportedly conducted by James Vicary teaches us what about the power of subliminal perception and its effect on advertising? a. Subliminal advertising can profoundly affect a consumer’s decision- making process. b. Subliminal advertising affects a consumer’s decision-making process but only when it involves comfort foods such as popcorn and soda. c. Subliminal advertising is effective on those who believe in the power of the unconscious. d. Subliminal advertising was never supported, since Vicary ultimately admitted that he never truly conducted such a study.Please simply answer this easy question posted belowneed correct answer plz
- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism.Understanding Usage Behavior to Strategically Shape Content What uses and gratifications may drive followers to your business, and prompt them to engage on various social networking sites? How can a small business use that information to strategically develop social media content aligned with their mission?If we use the model of the hierarchy of effects to define the communication objectives, in order for a consumer to have the necessary knowledge about the brand so that he begins to consider it as an alternative, we could use which of the following strategies: Select one: a. Make an announcement that uses the central persuasion route. b. Make an announcement that uses the peripheral persuasion route. c. Make an advertisement in which the theory of operant conditioning is applied. d. Make an advertisement in which classical conditioning theory is applied.