_______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. Select one: a. Habitual buyers b. Social networkers c. Stealth marketers d. Opinion leaders
_______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. Select one: a. Habitual buyers b. Social networkers c. Stealth marketers d. Opinion leaders
Chapter16: Managerial Communication
Section: Chapter Questions
Problem 2CTQ: Should the company promise to never again conduct a survey of this sort? Should it go even further...
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________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.
Select one:
a. Habitual buyers
b. Social networkers
c. Stealth marketers
d. Opinion leaders
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