aded in the email? -out mechanism. ail account in "From"

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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21. When sending marketing materials via email, which of the following is not an item that must
be included in the email?
A. Opt-out mechanism.
B. Email account in "From” field.
C. Telephone number for additional information.
D. Non-misleading subject line.
Transcribed Image Text:21. When sending marketing materials via email, which of the following is not an item that must be included in the email? A. Opt-out mechanism. B. Email account in "From” field. C. Telephone number for additional information. D. Non-misleading subject line.
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