Some websites pay bloggers to write favorable reviews. 11. Personal and digital word-of-mouth communication is very important when people are selecting restaurants and entertainment.
Some websites pay bloggers to write favorable reviews. 11. Personal and digital word-of-mouth communication is very important when people are selecting restaurants and entertainment.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
| Strongly Disagree | Disagree | Agree | Strongly Agree | Question |
|---|---|---|---|---|
| 10. Some websites pay bloggers to write favorable reviews. | ||||
| 11. Personal and digital word-of-mouth communication is very important when people are selecting restaurants and entertainment. | ||||
| 12. Companies use events to incite publicity and the public excitement around a product, such as the long lines that awaited the introduction of the newest iPhone at Apple's London store. | ||||
| 13. A video on YouTube showing crazy stunts featuring trucks is a good way for a marketer to share a message online dramatically and quickly. | ||||
| 14. Placing products in movies has shown to be an ineffective tool for marketers. | ||||
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