Please original work Propose a customer relationship management program to upper management, at a fictional company, touch on the basic rationale for CRM and the IDIC model. Anticipate questions from upper management such as: What kind of organizational commitment to CRM is needed? What is the makeup of the project team? What business needs analysis must be undertaken? What is the value added to the firm and to our customers of a CRM strategy? Please cite in text references and add weblinks
Please original work Propose a customer relationship management program to upper management, at a fictional company, touch on the basic rationale for CRM and the IDIC model. Anticipate questions from upper management such as: What kind of organizational commitment to CRM is needed? What is the makeup of the project team? What business needs analysis must be undertaken? What is the value added to the firm and to our customers of a CRM strategy? Please cite in text references and add weblinks
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Please original work
Propose a customer relationship management program to upper management, at a fictional company, touch on the basic rationale for CRM and the IDIC model. Anticipate questions from upper management such as:
What kind of organizational commitment to CRM is needed?
What is the makeup of the project team?
What business needs analysis must be undertaken?
What is the value added to the firm and to our customers of a CRM strategy?
Please cite in text references and add weblinks
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