How can Employer branding help business stand out from the competition and attract the best candidates.

Should we study how firms use IT?

How does elements such as location, physical facilities, employee attitude, quality of products, reputation of the brand (if it is a brand), and other factors affect the business

Compare the main similarities and differences between various types of firms?

On what does the firms focus?

What is the breadth of the role of a product manager? how expansive is the role. How does he/she interact with other departments in a large consumer products organization? What limitations does he/she face in doing the job?

How can organizations effectively leverage brand hierarchies to create brand extensions or brand collaborations that drive innovation and market growth?

How do organizations identify opportunities for new product development?

What are the objectives and strategies for a consulting firm business? What is the business mission for the consulting firm ?

What are the Advantages of Using IT in a Competitive Environment?