Can you guys help me with this? Thank you! Please summarize the case studies of KFC in China, including how PESTEL analysis go along with the situation. Here are the names of the videos that provide ideas to summarize the case: 1. Why China Loves KFC from Business Insider 2 How China Became KFC's Most Important Market from CNBC

Can you guys help me with this? Thank you! Please summarize the case studies of KFC in China, including how PESTEL analysis go along with the situation. Here are the names of the videos that provide ideas to summarize the case: 1. Why China Loves KFC from Business Insider 2 How China Became KFC's Most Important Market from CNBC

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter8: Global Marketing

Section8.6: Determining A Market Entry Strategy

Problem 1LO

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