Trader Joe’s reinvented food courts within grocery stores by coming out with “Trader Bowls Bar,” where customers could customize their own rice or noodle bowls with fresh protein, vegetables, and toppings (Trader Joe’s own products). Based on your knowledge of the blue ocean strategy, which statement best reflects Trader Joe’s strategy approach? Group of answer choices a) The more successful Trader Joe’s is with Trader Bowls Bar, the more attention they will receive from potential competitors who want to get into a position to benefit from those same advantages. b) Trader Joe’s creation of Trader Bowls Bar will give them a sustained competitive advantage. c) The more successful Trader Joe’s is with Trader Bowls Bar, the less attention they will receive from rivals who will move away from this position to gain other advantages. d) Trader Joe’s creation of Trader Bowls Bar will give them a competitive disadvantage. e) Trader Joe’s creation of Trader Bowls Bar is helping them outmaneuver their competition in the healthy food retail

Trader Joe’s reinvented food courts within grocery stores by coming out with “Trader Bowls Bar,” where customers could customize their own rice or noodle bowls with fresh protein, vegetables, and toppings (Trader Joe’s own products). Based on your knowledge of the blue ocean strategy, which statement best reflects Trader Joe’s strategy approach? Group of answer choices a) The more successful Trader Joe’s is with Trader Bowls Bar, the more attention they will receive from potential competitors who want to get into a position to benefit from those same advantages. b) Trader Joe’s creation of Trader Bowls Bar will give them a sustained competitive advantage. c) The more successful Trader Joe’s is with Trader Bowls Bar, the less attention they will receive from rivals who will move away from this position to gain other advantages. d) Trader Joe’s creation of Trader Bowls Bar will give them a competitive disadvantage. e) Trader Joe’s creation of Trader Bowls Bar is helping them outmaneuver their competition in the healthy food retail

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section2.1: Boltbus Offers Affordable Transportation For Tech-savvy Consumers

Problem 2VC

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