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A focused low-cost strategy seeks to achieve competitive advantage by

A focused low-cost strategy seeks to achieve competitive advantage by

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A focused low-cost strategy seeks to achieve competitive advantage by
 
A) serving buyers in the target market niche at a lower cost and lower price than rivals.
B) performing the primary value chain activities at a lower cost per unit than can the industry's low-cost leaders.
C) outmatching competitors in offering niche members an absolute rock-bottom price.
D)dominating more market niches in the industry via a lower cost and a lower price than any other rival.
E) delivering more value for the money than other competitors.
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