Explains how MacDonald creates value for their customers. Discuss how IT could be used by the MacDonald to support its strategic focus. Outline the following factors: (a) The customer experience (customer intimacy) (b) The most innovative products (product leadership) (c) Lowest cost (operational excellence).
Explains how MacDonald creates value for their customers. Discuss how IT could be used by the MacDonald to support its strategic focus. Outline the following factors: (a) The customer experience (customer intimacy) (b) The most innovative products (product leadership) (c) Lowest cost (operational excellence).
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Explains how MacDonald creates value for their customers. Discuss how IT could be used by the MacDonald to support its strategic focus.
Outline the following factors:
(a) The customer experience (customer intimacy)
(b) The most innovative products (product leadership)
(c) Lowest cost (operational excellence).
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