Answered: Question :- Choose a minimum of FOUR…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The 4 star option would be better because of the following reasons : It had four precious stone inns refined, upscale, and up-to-date all through the whole lodging, including the visitor rooms. However, the five star was extravagant but they had following disadvantages (a)absence of qualified staff, (b) low execution, and poor the board of numerous homegrown lodgings, and (c) powerless brand name. Constantly Changing Consumer Demands, Deficiency of Experienced Personnel, Customer Perception of Risk, Vulnerability in International Travel, Visitor Focused Technology, New Regulations all makes it difficult for the hospitality business to operate. So they can go for 4 star lodging as it would cost them low as compared to 5 stars. 4 star lodging incorporates significant data like unrefined substance necessities, rundown of apparatus, and assembling process for the plant. Center venture financials like plant limit, costs associated with setting up of undertaking, working capital prerequisites, projected income and benefit. Question :- Choose a minimum of FOUR (4) facilities you would include in hotel facilities (based on either the 4-star concept or 5-star concept chosen in question 2.) in line with current trends in the hospitality industry and why you would choose those facilities. Please note these are “extra facilities” and do NOT include common facilities such as internet access, parking etc. Remarks:- The facilities need to link to the chosen strategy. All facilities are appropriate and opportunities in the SWOT are address. Back-up with evidence as to why these facilities are current.

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